is a commercial and music video director defined by his fusion of poppy, loud and fun visuals with fashion and beauty. 
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Alex started his career as a director’s assistant to beauty director, Jim Sonzero where he developed his strength in the fashion, beauty and female focused commercial world. He quickly transitioned into a career as a director of photography for music video and commercial, crafting visuals with Sonzero and a handful of other directors, for celebrity talent and artists;  Mandy Moore, Eiza Gonzalez, Olivia Holt, Ice T, Juicy J, BoB, P Diddy, King Combs, Cousin Stizz, Amara La Negra, Steel Panther, Asking Alexandria and Carmit Bachar from the Pussycat Dolls. 
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Alex is seeking to collaborate with luxury fashion brands as well as artists who want to create loud, fun and big visual experiences influenced by fashion and design.