Net-a-Porter    ✗     Fashion Film
Be Your Own Foundation     ✗     Commercial
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 is a commercial and music video director defined by his fusion of poppy, loud and fun visuals with fashion and beauty. 

Alex started his career as a director’s assistant to beauty director, Jim Sonzero where he developed his strength in the fashion, beauty and female focused commercial world. He quickly transitioned into a career as a director of photography for music video and commercial, crafting visuals with Sonzero and a handful of other directors, for celebrity talent and artists;  Mandy Moore, Eiza Gonzalez, Olivia Holt, Ice T, Juicy J, BoB, P Diddy, King Combs, Cousin Stizz, Amara La Negra, Steel Panther, Asking Alexandria and Carmit Bachar from the Pussycat Dolls. 

Alex is seeking to collaborate with luxury fashion brands as well as artists who want to create loud, fun and big visual experiences influenced by fashion and design.